HELLO
HELLO
Weaving creativity to the global canvas.
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My name is Katherine, I am a Senior Visual and Brand Designer with over 9 years of experience and a diverse background. During these past years, I have witnessed the transformative power of design in shaping brands, products, environments and people’s lives.
My strong creative vision, organizational skills, problem-solving abilities, and effective time management empower me to manage multiple projects simultaneously, guiding them from concept to implementation and consistently delivering high-quality results.
Welcome to my portfolio, where I showcase my expertise in branding, graphic design, online and offline media, digital design, marketing, and illustration.
*Featured work
User-centric rebrand based on in-depth client collaboration
Brand strategy & positioning, Identity systems across digital + print, Website concept & visual art direction
Urbanode
Cross-channel brand guardianship for a high-growth tech company
Graphic Design, Cross-functional teamwork, Art direction, Packaging, Project management
Easee
Easee Team branding
Modular sub-brand system enabling internal team consistency
Brand architecture, Visual system design, Branding, Project management
Palmer Swim
Branding project for Palmer Swim, a swimwear based in Canada
Brand strategy, Brand identity, Art direction
Digital Design case studies
Case studies redesigning websites, landing pages and creating new digital assets
Branding, UX/UI, Social media, Marketing
Engenheira Leitora
Creating a fun and friendly brand for a literary content creator
Brand strategy, Brand identity, Icon design, Illustration
Catherine Capellari
Brand identity blending contemporary and personal storytelling
Brand strategy, Brand identity, Art direction
PRANAC
Modern identity system for an innovative biotech company based in Portugal
Brand strategy & positioning, Brand identity, Art direction
Hey Veggie!
A concept project full of colours and flavors
Naming, Brand identity, Geometric illustration
Personal projects
Exploring diverse artistic styles in a collection of personal projects
Graphic design, Illustration, Graphic props design, Packaging
