Palmer Swim

Palmer Swim is a Toronto-based swimwear brand founded by travel-obsessed best friends Dakota Small and Laue Auger. Designed to move with you from morning pool sessions to late-night dips — and every memory in between.

Inspired by palm leaves, traditionally used to stay cool on hot summer days, the brand invites you to relax, grab a drink, and enjoy the moment in your new Palmer Swim bikini.

The logo combines a palm leaf and an arch to express Palmer Swim’s core values: modernity, freedom, and sexiness. The full brand system includes a primary logo, vertical logo, variations, and submarks — giving the brand flexibility and consistency across all touchpoints.